I’m raising the stakes and raising the standards.
It seems to me everyone who’s jumped into the ‘Personal Trainer Business Mentoring’ niche were never themselves great trainers or coaches.
It took me over a decade to make the smallest dint.
I started at Genesis in Ringwood, getting up at 4:30am and getting home at 10pm – earning a very unimpressive $16.75 per hour. I wanted to give up. But I didn’t.
I moved to a local gym in Doncaster, I launched multiple online training sites: The Alpha Body, The Truth About Supplements (which had a foreword by Dr. Jonny Bowden), Eat Your Way to Abs and Maximus Mark.
Whist online I seemed ‘successful’, I was making the income of a chump that lived at home with his folks.
I was becoming a wannabe “online marketer” instead of a great trainer. This isn’t what I envisioned. I became a trainer because I loved physical culture and sharing that with others, but instead I was sitting behind a computer screen testing and measuring ‘headlines’.
I wanted to give up. But I didn’t.
So I committed myself to learning and improving upon my craft. I read, took notes and truly owned the knowledge I gained. What I learnt, I trailed. I had many successes and just as many failures, but from my failures I learnt again and from my learnings, I wrote.
I have mild dyslexia. But hey, I wasn’t going to let that stop me… Googling words that you know but haven’t the slight clue how to spell.
I wrote for T-Nation, Muscle Mag, Natural Bodz Australia. I wrote for my own blog. I wrote eBooks. I wrote to clear my mind. No one cared that I taught myself how to write.
So I a started a podcast. Speaking to the most amazing guests. My mentors. It was all in vain. No one cared.
What if I just focus on being a great Trainer?
I gave everything to my clients. Janet Kane won more state titles than I can remember, four Australian titles, three INBA Olympia titles. This referred me more competitors. They won, which referred me more clients.
Perfecting my craft, hour-by-hour, day-by-day, month-by-month, and year-by-year. I travelled for knowledge; 30-hour flights for 5 days seminars, no biggie. This is what I was put on the planet for. I’ll pay whatever price, travel whatever distance to fulfill my mission.
I started getting contacted from interstate. As the demand for my services went up, I started to see a pattern.
I couldn’t get the same results for my online clients as my face to face.
So I made it a requirement for all interstate clients to fly to see me. This brought more demand. I was getting at least 1 to 2 visits per week from online clients .
Greater demand still from interstate (and now overseas) clients gave me the push to start running seminars. Seminars started with me begging 10 people to come to a seminar then quickly went to selling 40 people in a packed out hotel room with my eyes closed.
How the hell did this happen? I was getting more business than I knew what to do with.
I was swamped with enquires and requests. I couldn’t keep up. I was burnt out. Not from building the vision but from keeping up.
Trainers started to contact me for shadowing hours. My reputation locally was growing very strong. I eventually gave these trainers jobs. Many of which are still with me today.
They gave me back what I gave them. My business grew. Now I was at Doherty’s in Brunswick planning the move to my own studio. The day I opened was the day my studio was profitable. How is that even possible?
I planned. I shovelled shit for a decade. I never stopped. I learnt from my mistakes (and believe me, I made many).
But I focused on the main thing.
Wanting to prove myself still, and that I wasn’t JUST a “comp prep” coach but a legitimate Strength Coach I started training Boxers. Frederickk Tukes, looking better in his 40’s than ever, won the Australian Title. This peaked Andrew Moloney’s interested. I started working with Andy 10 months prior to the Commonwealth Games. Andy won Gold (and now undefeated Professional Boxer whom I still coach).
After continuously achieving outstanding results for my clients, teaching my team how to deliver the same high-end results, systemizing my studio so it operates smoothly…
I THEN built my Personal Trainer Mentoring Program – Wolfpack.
Not before I did the hard work…
Not before I trained champions…
Not before I knew how to grow a profitable studio…
I made sure I had been through each step myself so I could be the best possible mentor to my students. I don’t have investors, no rich parents, partners or guru’s. No one pulls my strings.
What I have is me. So I launched Wolfpack. The class of 2016 it sold out in 5 days. The class of 2017 I had to turn students away because the numbers are capped. I’ve spent close to $30k on just filming these events because this is the gold standard of Trainer education.
My students have tears of gratitude when talking about Wolfpack and what it’s done for them. I get random calls and messages of gratitude from my students just to ‘thank me’. It’s been surreal.
So I’m suiting up in this immaculate tailor made and hand-crafted Oscar Hunt suit. Setting a standard that simply others cannot set, teaching it in a way that others simply cannot teach, to raise the standards of an industry that has had its name dragged through the mud by hacks.