I went from being a broke to owning a successful 7 figure personal training studio with a world-class team and culture. I started as a personal trainer earning $16.75/hour at a gym, my journey in training and fitness has been anything but easy, but every challenge taught me valuable lessons that fueled my growth.
I began my career in the gym, part of an independent business owner program, which introduced me to essential business skills. I poured my heart into creating an online program, The Alpha Body, complete with programming, nutrition plans, power calls, and even an e-book, The Truth About Supplements. I also launched a podcast, The MaximusMark, yet despite these efforts, the income was minimal.
Failure became a familiar companion, but I learned it’s okay to fail—it’s through these setbacks that we grow. My breakthrough came when I trained a successful boxer, which garnered recognition and attracted more clients. Ironically, my success led to being kicked out of the gym. This setback became a blessing in disguise, pushing me to open my own studio.
Mentorship and Key Lessons in Personal Training
A pivotal moment in my journey was meeting a mentor who emphasized the importance of constant improvement and learning from others. These lessons shaped the way I approached training and fitness.
I realized that mastering your craft, sales, build a marketing machine, learn to train and delegate team members, and be conscious about creating a brand. Be willing to say no to things that don’t align with your values and goals. Create a culture that supports your team and clients.
There are four ways to sell Personal Training:
- By the session
- By the pack
- By the program
- By the experience
At my studio, Enterprise Fitness, we don’t just sell personal training; we offer experiences. We’ve built a culture that supports both our team and clients. We carefully screen potential team members, ensuring they fit our culture and values, and employ them on a casual basis to manage the variability of client bookings. Protecting my time and prioritizing my schedule helps me balance work and life.
Looking Ahead: Expanding Our Studio
Currently, we’re renovating a commercial building to expand our studio—a testament to what can be achieved through dedication to training and fitness. My journey shows that with persistence, anyone can transform their passion into a thriving business.
By staying committed and continually learning, you too can achieve your dreams and make a significant impact in the world of training and fitness. Join us on this exciting journey and discover how dedication can turn aspirations into reality.
Watch and discover the secrets to building a successful fitness studio with Mark Ottobre’s insightful talk during AusActive.
Don’t miss out on more insights—watch our videos on YouTube and follow us on social media.
Instagram: @markottobre
Website: Mark Ottobre
Read my book: The Enterprise Diet
For tips about being a personal trainer, visit: Enterprise Fitness Academy
#personaltrainer #FitnessEntrepreneur #entrepreneur #FitnessStudio #AusActive
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