I went from being a broke personal trainer to owning a successful studio with a world-class team and culture. I started as a personal trainer earning $16.75/hour at a gym, was part of an independent business owner program, which helped me learn business skills.
I created an online program – The Alpha Body, which includes programing, their nutrition, a power call, wrote an E-book – The Truth About Supplements, and started a podcast – The MaximusMark, but they didn’t generate much income.
I have failed a lot, I tried so many things, but I learned that it’s okay, it’s completely okay to fail.
I have trained a successful boxer, which led to recognition and more clients. I got kicked out of my gym for being too successful, which led me to open my own studio. I met a mentor who taught me the importance of constant improvement and learning from others.
There are four ways to sell personal training:
- By the session
- By the pack
- By the program
- By the experience: in Enterprise Fitness, we do sell by experience.
What I learned over the years:
Master your craft, master sales, build a marketing machine, learn to train and delegate team members, and be conscious about creating a brand. Be willing to say no to things that don’t align with your values and goals. Create a culture that supports your team and clients.
Currently, we have bought a commercial building, all because of personal training, and is renovating it to move the studio.
Note on Q&A:
- We screen team members by having them shadow for a week to ensure they fit with the studio’s culture and values.
- Employs coaches and trainers on a casual basis, paying them for the hours they work, to manage the variability of client bookings.
- Balances work and life by being protective of my time and prioritizing my schedule.
Don’t miss out on the opportunity to learn from one of the industry’s leading experts.
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