I went from being a broke personal trainer to owning a successful studio with a world-class team and culture. I started as a personal trainer earning $16.75/hour at a gym, was part of an independent business owner program, which helped me learn business skills.

I created an online program – The Alpha Body, which includes programing, their nutrition, a power call, wrote an E-book – The Truth About Supplements, and started a podcast – The MaximusMark, but they didn’t generate much income.

I have failed a lot, I tried so many things, but I learned that it’s okay, it’s completely okay to fail.

I have trained a successful boxer, which led to recognition and more clients. I got kicked out of my gym for being too successful, which led me to open my own studio. I met a mentor who taught me the importance of constant improvement and learning from others.

There are four ways to sell personal training:

  1. By the session
  2. By the pack
  3. By the program
  4. By the experience: in Enterprise Fitness, we do sell by experience.

What I learned over the years:

Master your craft, master sales, build a marketing machine, learn to train and delegate team members, and be conscious about creating a brand. Be willing to say no to things that don’t align with your values and goals. Create a culture that supports your team and clients.

Currently, we have bought a commercial building, all because of personal training, and is renovating it to move the studio.

Note on Q&A:

  • We screen team members by having them shadow for a week to ensure they fit with the studio’s culture and values.
  • Employs coaches and trainers on a casual basis, paying them for the hours they work, to manage the variability of client bookings.
  • Balances work and life by being protective of my time and prioritizing my schedule.

Don’t miss out on the opportunity to learn from one of the industry’s leading experts.

Watch more videos on our Youtube Channel, and follow us on our socials.

#personaltrainer #FitnessEntrepreneur #entrepreneur #FitnessStudio #AusActive

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Here’s a small sample of the results my studio and team have produced. I want to show you how to get the same results for your clients.

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